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Diamond Bank Plc: Diamondxtra

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Diamond Bank Plc: Diamondxtra

Posted Date: 01.April.2016
DiamondXtra is a specialized account package from Diamond Bank Plc. This package enables account holders who maintain a Monthly minimum balance of N5,000 to stand the chance of winning various cash prizes ranging from: N25,000, N50,000 and the grand prize of a "Salary for Life". The winner of the salary for Life earn a fixed amount of N100,000 monthly for the next 20 years. There were monthly draws in different cities across Nigeria. The strategy is to situate the draws within the domain of the targets which why the draws are held in major markets within these cities.

PR has been used a tool to ensure penetration for Diamondxtra through the under listed:

  • Pre-events: (Before the draws): Awareness radio hypes on grassroot stations within these cities.
  • At events: Winners testimonial and photographs
  • Post events: Celebration of winners via photo stories in major national dailies to ensure mileage and reach beyond the activation cities.

About us

Baseline Exploration and Production Company Limited (BEPCL) was incorporated in Nigerian as an Oil and Gas exploration and production company to acquire, explore, develop, and produce petroleum assets. BEPCL currently has a crop of Oil & Gas Management professionals who have on average over thirty years of work experience in this regard. BEPCL has also put in place a management structure and work force that has the requisite experience in oil and gas exploration and production and the business acumen to ensure that our operations is second to none in our field of endeavor.
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